MarketMuse is an AI-driven platform that helps marketers research, plan, and optimize content for better search engine performance. The tool offers features like content audits, topic research, and content brief generation, making it easier for marketers to create content that ranks well in search engines. MarketMuse’s AI engine analyzes existing content and provides recommendations for improving its relevance and comprehensiveness, helping businesses enhance their content marketing efforts. The platform is particularly useful for content creators, SEO specialists, and digital marketers who need to produce high-quality content that drives organic traffic. MarketMuse also offers competitive analysis tools that help users identify content gaps and opportunities.