Later is a social media management platform that helps businesses plan, schedule, and analyze their social media posts, with a strong focus on visual content. The platform offers a drag-and-drop content calendar that allows users to visually plan their Instagram, Facebook, Twitter, and Pinterest posts. Later also provides tools for managing and organizing media assets, making it easier to curate a consistent visual aesthetic across social media channels. The platform's analytics feature helps users track the performance of their posts and optimize their social media strategy. Later is particularly popular among Instagram influencers, brands, and small businesses that rely heavily on visual content. The platform also offers a link-in-bio feature that allows users to drive traffic from Instagram to their websites or other online destinations.