FullStory is an AI-powered platform that provides deep insights into user behavior on websites and digital platforms. The tool captures every user interaction, allowing businesses to understand the customer journey and optimize the digital experience. FullStory’s AI-driven analytics help identify pain points, improve user engagement, and increase conversion rates. The platform is particularly useful for e-commerce businesses, SaaS companies, and digital marketers who need to make data-driven decisions to enhance the user experience. FullStory integrates with various tools, including CRM and marketing automation platforms, providing a comprehensive view of customer behavior. The platform’s insights are actionable, enabling businesses to make real-time adjustments and improve overall performance.