Buffer is a user-friendly social media management tool that helps businesses schedule posts, track the performance of their content, and engage with their audience. The platform allows users to plan and publish content across various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. Buffer also provides analytics that help users understand the impact of their social media activities, allowing for data-driven decisions. The tool's simple interface and ease of use make it a popular choice for small businesses and solo entrepreneurs. Buffer's engagement features enable users to interact with their audience directly from the platform, enhancing customer relationships. Additionally, Buffer offers a browser extension that allows users to share content from anywhere on the web quickly.